As I said yesterday, I am someone who is not that interested in sport. The masses of course are. The same masses who watch The X Factor and obsess about the untalented people who one minute are frying chips and the next are selling Christmas Number Ones.
Any mainstream media columnist who dares to suggest this adoration is shallow and pointless is castigated – Salem Witch Trial style – as a person not fit for society. Hence why politicians dare not criticise (may be apart from Michael Gove) but then comes along a sportsmen (the revered Gods of this shallow world we now live in) who says the same thing. Cue Bradley Wiggins.