Morning Ipswich Star’s publisher Archant put out their circulation figures at the end of last month which they say showed a small increase in circulation. Unfortunately for them they have been busted as the figures are not what they seem. Archant included what are called in the trade ‘bulks’ – i.e. stacks of free newspapers left in fast food outlets, hotels, even UCS in Ipswich. These should not be included in circulation figures as circulation is a test of reader popularity not how many papers they can dump in a public place.
“I wonder what he had to say to the staff of papers which seem to be in denial about recognising the digital revolution and its impact on newspapers.
Looking at the papers websites (they have a joint staff so the content is very similar) there is little sign of awareness of the way things are changing. Yes, stories have social media buttons and there are blogs.
But look at those blogs and start wondering why they bother.
The two Suffolk papers have six blogs that appear on both sites plus two with appear only on the Star site and two at the EADT. Here is a list of them with the dates when they were last updated:
Dominic Castle, Deputy Editor EADT (Dec 22, 2011)
Penelope Parker, EADT only (Jul 11, 2011)
Nigel Pickover, Editor Star (Jun 22, 2011)
Paul Geater, Political reporter, Star (Nov 4 2011)
Anthony Bond (July 11, 2011)
Wayne Savage (Mar 12, 2012)
Dan Gooderham (Nov 21, 2011)
Josh Warwick (Jul 27, 2011)
Mike Bacon (Feb 15, 2012)
Mark Heath (Feb 14 2012)”